Michael Baberick
Creative Director

Dole - Homepage Refresh Pitch

Brief: Re-design the Dole fresh fruit homepage to integrate theie various web pages into one.

Concept: Simple. Playful. Fun. The idea here was to showcase ‘farm to table’, which would enable users to really get an idea of where their fruit was coming from (with the ability to actually track their pineapple from the farm to their grocery store), in a fun colorful way.

Output: This was one of several ideas pitched to the Dole team.